https://bethfujiura.com beth fujiura Wed, 19 Jan 2022 23:12:34 +0000 https://bethfujiura.com en https://bethfujiura.com/Homepage Mon, 10 Sep 2018 22:23:30 +0000 beth fujiura https://bethfujiura.com/Homepage https://bethfujiura.com/YouTube-TV-Emily Wed, 19 Jan 2022 23:05:02 +0000 beth fujiura https://bethfujiura.com/YouTube-TV-Emily How do you convince cord keepers that they’re missing out on something better? Call in a charming, grumpy, fashionable Asian grandma. (This is a time tested solution to almost any major disagreement, based on my years of research.) https://bethfujiura.com/Pinterest-Make-the-World-Make Wed, 19 Jan 2022 23:12:34 +0000 beth fujiura https://bethfujiura.com/Pinterest-Make-the-World-Make Creators don’t want their ideas to just sit in a pretty gallery. They want their dishes eaten, their outfits worn. 
And on Pinterest, projects shared by creators actually get made and live on beyond a post. That ripple effect can turn one idea into something way bigger. On Pinterest, what you create the world the world will create. https://bethfujiura.com/Truth-Earth-Day Sun, 05 May 2019 19:42:14 +0000 beth fujiura https://bethfujiura.com/Truth-Earth-Day JUUL creates millions of pieces of trash every month which leak nicotine, metals and chemicals into soil and waterways. In celebration of Earth Day, we created these Gwar-inspired heavy metal music videos for the truth initiative. Full length music video :69 Double Devil :15 The best :06 I’ve ever gotten to make https://bethfujiura.com/Pinterest-Make-a-Statement-Mask Tue, 07 Feb 2017 17:59:17 +0000 beth fujiura https://bethfujiura.com/Pinterest-Make-a-Statement-Mask 2020 was such a fun year. Remember how much fun it was? We had to stay home, we had to wear masks, we had to protect our old people, we found out how much of our country is insane. So much! In order to combat the growing anti-mask sentiment, we decided to turns face mask mandates into the ultimate act of self-expression. We partnered with a team of Pinterest creators to elevate masks from functional to fashion and then got influencers to don masks that show off more than they cover up. https://bethfujiura.com/Oreo-Dippers Tue, 18 Sep 2018 08:39:46 +0000 beth fujiura https://bethfujiura.com/Oreo-Dippers Oreo wanted to move away from animation and explore the idea of Wonderfilled in a live action format. So we took the age-old concept of dunking an Oreo in milk and wove it into the story of a space-loving young girl, and her father who wants to help her see the wonder beyond the city lights. The late Jeff Labbe turned our little tale into something truly beautiful and we are grateful we got to work with him. https://bethfujiura.com/Oreo-Dunk-Challenge Tue, 07 Feb 2017 17:57:57 +0000 beth fujiura https://bethfujiura.com/Oreo-Dunk-Challenge For the global 2017 OREO global campaign, we were tasked with blowing up the act of dunking Oreos in milk through the star power of Shaquille O'Neal, Christina Aguilera, and Neymar Jr. These Cirque du Soleil themed spots will be translated across 60 languages for any market where Oreos are sold. Social Dunk Challenges Oh and while we were on shoot with Shaq, he also helped us get engaged, gave us marriage advice, and bought us an ice cream cake to celebrate. That's the power of ShaqMagic! <img width="640" height="548" width_o="640" height_o="548" data-src="https://freight.cargo.site/t/original/i/c1cb9ab6a046f2e0f55a81b0aea12461258deaca409e96afc0fafa75e50af63b/ShaqEngage3.jpg" data-mid="23927192" border="0" src="https://freight.cargo.site/w/640/i/c1cb9ab6a046f2e0f55a81b0aea12461258deaca409e96afc0fafa75e50af63b/ShaqEngage3.jpg" /><img width="640" height="548" width_o="640" height_o="548" data-src="https://freight.cargo.site/t/original/i/ce2d0e77363720d4154952d33eedb5aa1964a4db9fc22f5189709758b47b57a2/ShaqEngage2.jpg" data-mid="23927193" border="0" src="https://freight.cargo.site/w/640/i/ce2d0e77363720d4154952d33eedb5aa1964a4db9fc22f5189709758b47b57a2/ShaqEngage2.jpg" /> https://bethfujiura.com/Wonder-Carols Tue, 21 Jun 2016 04:34:25 +0000 beth fujiura https://bethfujiura.com/Wonder-Carols For two weeks during the Christmas season, we asked Oreo's fans to share tweets about what the holidays are about nowadays, and delivered a series of tailor-made holiday carols for our favorite responses. To start off the Wonder Carols program we also created a stop motion paper craft launch video, complete with paper craft figgy pudding and paper craft carolers. https://bethfujiura.com/Nike-Training-Club Mon, 03 Nov 2014 10:20:48 +0000 beth fujiura https://bethfujiura.com/Nike-Training-Club Nike Training Club teamed up with China's beloved pop singer Fan Fan to inspire women to join NTC and see the ways sport can effect change in their day to day lives. Through a series of relatable short films about Fan Fan and the role of NTC in her life, we got an overwhelming amount of women in China to see sport as more than just exercise, and encouraged these newly converted devotees to join NTC. Nike - FanFan - Circle of Strength from bluddy on Vimeo. Nike - FanFan - Building a Better Me from bluddy on Vimeo. Nike - FanFan - Finding My Balance from bluddy on Vimeo. Directed by Azsa West, shot by Hiro Ikematsu &amp; Paul Hwang. https://bethfujiura.com/Made-With Tue, 21 Jun 2016 04:46:44 +0000 beth fujiura https://bethfujiura.com/Made-With Chips Ahoy! has always been known for having a lot of chips in their cookies. But the brand needed a way to talk about all their other quirky flavors and cookie experiments. Like did you know they have a popcorn candy flavored cookie? Or root beer float? This weird cookie passion was translated into a full rebrand centered around the exclamation point in their name. SNL's Kenan Thompson does a good job of semi-shouting in these fun spots.