Chips Ahoy! has always been known for having a lot of chips in their cookies. But the brand needed a way to talk about all their other quirky flavors and cookie experiments.

Like did you know they have a popcorn candy flavored cookie? Or root beer float?

This weird cookie passion was translated into a full rebrand centered around the exclamation point in their name. SNL's Kenan Thompson does a good job of semi-shouting in these fun spots.