Spending time on the internet liking youtube videos and reading celebrity bread tumblrs prevents people from doing things, going places, climbing mountains. The Dodge Journey would like to remind you that there's a real world out there, and you should go get in it.
For the hell of it.
The launch spot for the campaign:
Three Dodge Journeys were hidden in the three locations across the US. The masterminding and top secret logistical planning of the hunt was done by Greg Rutter and Mike Giepert.
Maps touting lines from the campaign.
TV: AD with Mike Giepert
CW: Greg Rutter, Casey Hall
Print: AD/CW: Beth Fujiura
CDs: Joe Staples and Aaron Allen