For Tiffany's popular Key Collection, we collaborated with celebrated Chinese portrait artist Yu Hong who is famous for her interpretations of the modern woman in China.

The films document Yu Hong's creative process as she paints three women who represent the new generation of China: Li Na, fresh from her second Grand Slam; Zhang Ziyi, at a crossroads in her acting career, and Li Yuchun, a pop singer who continuously challenges contemporary perceptions of women.

Case study video