Parades are one of the things Disneyland is known for, so what better moment to launch Shanghai Disney Resort's social media presence in China than at the Shanghai Tourism Festival Parade?

To build the park's social following on China's Weibo and WeChat platforms, and to herald the long-awaited first appearance of Disneyland in Shanghai, we hosted the world's longest Disney parade online and asked participants to customize their own Disney floats, complete with their names above their favorite Disney characters.

Simply log into the app, shake your phone, and be a part of the magic. Nearly 50,000 floats were created, making this Disney's longest parade ever.