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As part of the 2012 London Olympics campaign, we created a series of "Momumentaries" chronicling the stories of Olympian mothers. In total we made around 2 dozen tear-jerkers, including this one about Olympic gymnast Alicia Sacramone.

Raising an Olympian: Alicia Sacramone from Beth Fujiura on Vimeo.



We also filmed this teaser spot to launch the campaign, which gave me the opportunity to spend hours selecting least terrifying "Thank you Mom faces" of Olympic athletes.

P&G: Proud Sponsor of Moms Teaser from Beth Fujiura on Vimeo.