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Nike Training Club teamed up with China's beloved pop singer Fan Fan to inspire women to join NTC and see the ways sport can effect change in their day to day lives.

Through a series of relatable short films about Fan Fan and the role of NTC in her life, we got an overwhelming amount of women in China to see sport as more than just exercise, and encouraged these newly converted devotees to join NTC.

Nike - FanFan - Circle of Strength from bluddy on Vimeo.



Nike - FanFan - Building a Better Me from bluddy on Vimeo.



Nike - FanFan - Finding My Balance from bluddy on Vimeo.



Directed by Azsa West, shot by Hiro Ikematsu & Paul Hwang.